Free guide
Ethical swag guide
How to choose event merchandise that people keep, that is made fairly, and that does not end up in landfill.
Start by asking whether you need it
The most sustainable item is the one you never ordered.
- Ask on the registration form whether people want merchandise, and order to that number.
- Consider a donation to a charity your community cares about, named on a slide, instead of an item for every seat.
- One good thing beats a bag of small things. Most bag fillers are in the bin by the end of the week.
Choose things people keep
- Useful beats novel: a good notebook, a decent pen, a water bottle people would buy themselves.
- Keep branding small. People wear and use things that do not look like advertising.
- Offer a full range of clothing sizes and cuts, and order from the sizes people actually asked for.
- Avoid anything with a battery unless it is the point of the gift. Cheap electronics fail fast and are hard to recycle.
Check where it comes from
- Ask the supplier where each item is made and whether the factory is independently audited.
- Look for recognised certification on cotton and paper, and ask to see the certificate.
- Prefer Australian-made and locally printed where the budget allows: shorter freight and easier reorders.
- Consider suppliers that are certified Aboriginal and Torres Strait Islander businesses or social enterprises.
Cut the waste around it
- Skip individual plastic wrapping; ask the supplier to bulk pack.
- Do not print the year or the event date on items, so leftovers can be used next time.
- Use lanyards without dates and collect them at the door for reuse.
- Plan what happens to leftovers before you order: a school, a community group or next year.